Preset packs can cost as little as $10 or more than $100, depending on the number and quality of the presets in the pack. It makes sense when you think about it: other photography tools usually aren’t free, either, and it can take a lot of work to create a really good preset.
Most of the time, Lightroom presets aren’t free. Playing with Lightroom presets that are inexpensive or even free can be a great way to start you’ll be able to get a feel for what kind of presets you like to use, and if you find the right free presets, you’ll also be adding a great new tool to your belt. That said, buying presets and preset collections can feel like a big commitment, especially when you’re just getting the hang of things. They’re a quick and straightforward way to make big edits across entire batches of photos, they allow you to easily try on many different looks, and they help you to establish your brand with a personalized look. Presets are an important part of any photographer’s toolkit.
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